Find out how advanced technology is transforming the world of marketing in unexpected ways!
From interactive billboards to sponsored ads, the latest technologies mean the layman is exposed to close to 5000 averts a day. And while artificial intelligence, data science, machine learning, fintech, and virtual reality are relatively new concepts, they seem to be introducing shifts across all areas of business, particularly marketing. Here, we explore how technology is making an impact on the marketing function and why organizations, as well as institutes conducting post graduate diploma courses in business, need to lay focus on the transitions taking place in the industry in order to develop and instill skills that’ll sustain changing strategies and effects. Here’s what the world can expect next! Originality and personalization Developments in technology in the past decade have brought a range of solutions to marketing challenges in business. Only four years back, there were more than 5000 marketing and technology (martech) solutions in the market, encompassing every...