Find out how advanced technology is transforming the world of marketing in unexpected ways!

 From interactive billboards to sponsored ads, the latest technologies mean the layman is exposed to close to 5000 averts a day. And while artificial intelligence, data science, machine learning, fintech, and virtual reality are relatively new concepts, they seem to be introducing shifts across all areas of business, particularly marketing.

Here, we explore how technology is making an impact on the marketing function and why organizations, as well as institutes conducting post graduate diploma courses in business, need to lay focus on the transitions taking place in the industry in order to develop and instill skills that’ll sustain changing strategies and effects.

Here’s what the world can expect next!

Originality and personalization

Developments in technology in the past decade have brought a range of solutions to marketing challenges in business. Only four years back, there were more than 5000 marketing and technology (martech) solutions in the market, encompassing everything from promotion to advertising, sales to commerce. Fast forward to 2021 and there’s no doubting the count will have risen. Unitedly, martech solutions are helping businesses attain their goals and aim through marketing campaigns, whilst also bringing more captivating, imaginative, and effective content to the audience. Take for example, Spotify. Since 2017, the online music streaming service has concluded each year by compiling users’ listening habits, offering them an overview of the top artists, albums, and most played songs. Post Graduate Diploma In Business Management.

Creation of new and novel job roles

Disregard the age-old concern that job dislocation will become a reality, thanks to the cutting-edge sophistication of modern technology. Worry not – we are not there yet and doesn’t seem like we ever will be. If you a working professional or an aspirant pursuing a course like a PG diploma in business management and have got your heart set on leaping into marketing, you are amidst very exciting times. Roles such as digital strategist, e-commerce marketing director, digital brand manager, and chief experience officer will be at the forefront. Many other job functions in marketing will continue to diversify, evolve, and appear different from what they were just a few years ago.

Remembrance of relevance  

The changing world gives a constant reminder to remember to stay relevant and also keep a watch on what happens next. Making space for developments while being resilient and adaptive to technology is crucial as attention gets away from more traditional advertising means. With most time spent on laptops, phones, and tablets, businesses are striving to grab the desired audience’s attention, build their brand image, and give them the best experience ever. And while online marketing is shifting the ways in which business functions, it’s also bringing about a shift in academia. Thus, B-schools equipping post-graduate diploma courses and other management programs are not only covering traditional topics in marketing such as branding, consumer behavior, advertising, entrepreneurial marketing, and service marketing, but also trendy topics like digital marketing handling big data and innovations.

The trends unleashed by advanced technology always leave unintended consequences and marketers, as well as those looking to step into the industry, must be prepared to take advantage of it.