Dreaming Of A Top-Tier Job In Marketing? Here's Why You Should Do A PGDM Specialization

MBA in Marketing has consistently been ranked as one of the top specializations for management aspirants. Students can draw anywhere up to Rs. 20 LPA with placements with top names like Cognizant, KPMG, TCS, Sony etc. From TV to Twitter, with media broadening its horizons, the need for marketing professionals is greater than ever. And a specialization with your Post Graduate Diploma in Management is the key to launch successful careers in the dynamic industry.

Marketing Management graduates can stake a claim to exciting career profiles like Brand Manager, Marketing Manager, in Corporate Sales, Media Planning, Product Management and more. Industry 4.0 has been driven by technology and automation. It has given rise to new age career opportunities in Digital Marketing, Social Media Marketing, Marketing Analytics and Integrated Marketing communications. But with growing demand and scope there is bound to be increased competition, and specialization gives you the edge.

Top International B Schools have led the way by not only focusing on Marketing specialization but also emphasizing on micro specializations. In India, some of the Best MBA Colleges In Hyderabad and around the country have raised the game with electives that offer students insights and hands on training in these highly specialized fields. VJIM, Hyderabad considered one of the top B Schools in South India for example offers electives ranging from Digital Marketing to Strategic Marketing, Brand Management to Marketing Research and more.

As a management aspirant aiming for high profile careers in Marketing, you can choose the electives based on your specific interests. Being actively involved in initiatives of student bodies like Marketing Club at VJIM, Hyderabad will offer you hands on training and platforms to put your learning into practice. It’s also a smart strategy to choose your internships to align with your interests. If you are keen on a career in digital marketing, pick from varied internship options in the field today. It will be the stepping stone for top-tier jobs in Marketing.

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